The Search for Qualified Prospects Begins Now!

Prospects are classified into three different groups; cold market, warm market and qualified.

Cold market leads are people you do not know. They are the ones you find in shopping malls or whose contact information you buy from a lead company. It is possible that you might turn a cold lead into a customer, but the percentage will be very low.

Your warm market is made up of friends and family. You are probably more likely to sign someone up when they already know and trust you, but you’ll go through your warm market list very quickly.

Qualified leads are people who have indicated an interest in your product or business. They have demonstrated some kind of commitment either by searching for your service specifically, filling out a contact information sheet, opting in to your newsletter, or even buying one of your products. These are the people that will grow your business.

The challenge, of course, is finding ways to attract prospects while building your network marketing business on a budget! Fortunately, there are ways to do this and they are not that difficult, once you know how. What kind of leads are you wanting to attract? Qualified leads!

When dealing with qualified leads, your job is half done before you begin. Rather than putting up a wall when you make a sales call, these people actually want to hear from you. Does this mean the sale is in the bag? No, but it does mean that you have the green light for developing a relationship with one another that has a much higher probability of resulting in a sale down the line.

By using attraction marketing you will learn how to find these qualified leads, and by using the consultative approach, you will learn how to keep them.